Copywriters are vital pieces of your business puzzle. They craft the words that appear on your website, which will help you promote your company and rank well in search engines. The right copy can be enough to tempt a visitor into making a purchase or giving you a call.
Like all services in life, some copywriters are better for the task than others. You need to know where to look and what to look for, so here are three tips to find the best copywriters for your business website:
1. Look For Experience & Expertise
The ideal copywriter will have enough experience to prove their worth. This will make you feel confident in working with them, but there’s one other key element to look for: a specific area of expertise. Has the writer produced work for your target audience before? Have they worked within your chosen industry? If so, it gives them the nudge over other experienced writers who haven’t made content for your niche.
Your main task is to look for copywriters that align with your needs and know how to write the content you require. If you’re running an insurance agency, you need an insurance copywriter who understands all the legal jargon and can make it make sense to your wider audience. If you operate an accounting firm, you need a finance copywriter who can grasp all the technical financial information – and so on.
2. Ask For Examples Of Previous Work
Anyone can claim to be an expert copywriter with experience in your chosen field, but how can you trust them?
You don’t want to waste money on copy that needs to be edited and revised over and over. As such, make sure you ask for examples of the copywriter’s previous work. All copywriters will have a dedicated portfolio showcasing their talents. Look through their pieces and see if they produce what you’re looking for. It’s also worth contacting any of their previous clients to get references or reviews.
3. Be Sure They Know Basic SEO Principles
Some copywriters are exceptional wordsmiths but lack basic SEO knowledge. The main aim of a business website is to drive traffic to the platform through search engines. Your copy plays a vital role in doing this; it’s where you place keywords or phrases to try and rank for certain search terms.
The best copywriters will know how to produce amazing content that ranks well by adopting basic SEO principles. A few key things to look for when surveying a portfolio include:
- The copywriter is using different headings to break up the text
- Main keywords are incorporated in headings or at the start of the copy
- They use bullet points to make the text easier to read and more SEO-friendly
- They know how to write titles and meta descriptions that appeal to search engines
- They’re utilising internal links to enhance SEO
The more knowledge your copywriter has of SEO, the more beneficial they’re going to be. You get content that makes a lot of sense and fuels your site to rank well in search engines. Ta-da! You now know what to look for when hiring a copywriter to ensure you get the best one for your business website. It’s all about experience/expertise, finding proof of their talents, and hiring someone with great SEO knowledge.
